Check library · Local and maps
No LocalBusiness markup
Why it matters
LocalBusiness schema carries the hours, address and geo that map surfaces read.
What to do about it
Add LocalBusiness JSON-LD with address, geo, hours and priceRange.
The engine generates this fix itself using the generate_schema strategy. It arrives in your queue as a complete artefact, because an incomplete fix never reaches the queue, and once you approve it the change is pushed and the page re-fetched to confirm it is live.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- medium
- Impact
- 45% of the weight this category can carry
- Effort
- 20%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Local and maps
Other checks in Local and maps
highBusiness name, address or phone is inconsistentnap_inconsistentneeds a decisionhighAddress and phone are not on the sitenap_missingfix writtenhighGoogle Business Profile is incompletegbp_incompletefix writtenmediumNo recent Google Business Profile postsgbp_no_recent_postsfix writtenmediumReviews have no responsereviews_unansweredfix writtenmediumNo landing page for this locationmissing_location_pagefix writtenlowMissing directory citationcitation_missingneeds a decision
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