Terms, short.

Your work is yours

• Your accounts stay yours. Your ad accounts, your Business Manager, your pixels, your audiences and your domains are yours and always were. We work inside them with permission you grant and can withdraw. Nothing is built inside an account we own, so leaving costs you nothing but the notice.
• Everything produced is yours. The campaigns, the creative, the copy, the keyword lists, the negative lists, the briefs and the drafts. If you stop paying us, they keep running and you keep them. There is no version of this where your advertising stops because a subscription lapsed.
• Your leads are yours. Passed straight to you and deleted with your workspace. Never sold, never shared, never used to train anything.

Who does the work

• A specialist looks after your account. Someone on our team runs your calls, sets up your accounts with you, directs the work and checks it before it reaches you.
• Much of the work is produced by AI. Research, audits, fixes, drafts, campaign builds and reports are made by AI systems under that specialist’s direction. We say so plainly because it is how we charge less, and because you should know.
• You approve what goes live. Changes to your website, posts, campaigns and budget increases all wait for your yes.

What you are responsible for

• The money. Advertising spend is billed to you by the platform, not by us. We recommend, build and manage; you approve, and the platform charges your card.
• Approving what runs. Every campaign is activated by a person. Every budget increase is approved by a person. No setting in this product changes that, which also means a campaign you approved is one you approved.
• The truth of your claims. We check copy against the platforms’ published policies and against the facts you gave us. We cannot verify that your product does what you say it does, and where a claim needs evidence, that evidence is yours.
• Lawful use of your data. Where you ask us to upload a customer list, you are telling us you have a lawful basis to do so.

What we refuse, in writing, before you pay

• We will not spend your money on an account whose conversions cannot be measured, and we will not sell you a smaller version of the service instead.
• We will not accept a budget below the level at which the platform’s bidding can work, and we will show you the arithmetic rather than taking it.
• We will not report a change as applied that was not applied, or a modelled number as a measured one.
• We will not add up what the advertising platforms each claim and present the total as your results.
• We will not charge a percentage of your advertising spend, ever. It is the conflict at the centre of this industry. Our fee is fixed and does not move with your budget.

What we cannot promise

Results. Nobody can, and anybody who does is telling you something about themselves. What is promised is the work, done to a standard you can inspect, with the numbers reported honestly including the weeks they are bad.

Platform access is also not entirely ours to give. Each advertising network decides who may write to it through software, and the paid ads page states exactly where each one stands rather than implying availability.