Check library · Local and maps
Address and phone are not on the site
Why it matters
A local business without visible contact details cannot be verified by anyone.
What to do about it
Put the full name, address and phone in the footer of every page.
The engine generates this fix itself using the add_nap strategy. It arrives in your queue as a complete artefact, because an incomplete fix never reaches the queue, and once you approve it the change is pushed and the page re-fetched to confirm it is live.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- high
- Impact
- 60% of the weight this category can carry
- Effort
- 20%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Local and maps
Other checks in Local and maps
highBusiness name, address or phone is inconsistentnap_inconsistentneeds a decisionhighGoogle Business Profile is incompletegbp_incompletefix writtenmediumNo recent Google Business Profile postsgbp_no_recent_postsfix writtenmediumReviews have no responsereviews_unansweredfix writtenmediumNo landing page for this locationmissing_location_pagefix writtenmediumNo LocalBusiness markupno_local_schemafix writtenlowMissing directory citationcitation_missingneeds a decision
Check your own site for this
The whole catalogue over a real crawl, in about four minutes, in your browser. No account and no card.