Socials that know what's working.
Your specialist picks the right platforms with you. Our AI team studies what works for your competitors and drafts every post.
AI-powered, overseen by a specialist. Every post waits for your yes. Auto-posting opens as each platform approves us.
We post when we remember. Nothing happens.
Posting more won't fix that. We look at which of your competitors' posts actually worked, and plan yours from that.
What you get.
Competitor teardowns
Their best posts, and what those winners had in common.
Done for youShare of voice
Up to five brands side by side. Who's loud, and who's actually heard.
Done for youThe right platforms
Where to show up, and where to stop wasting your time.
Done for youHooks that stop the scroll
First lines and first frames, built from what actually worked.
Done for youA calendar you can keep
A posting rhythm based on your real capacity, not wishful thinking.
Done for youEvery post, drafted
Captions, scripts and replies written in your voice, ready to approve.
Drafted for you“Done for you” means we make the change and check it went live. “Drafted for you” means it’s written, checked by your specialist, and waiting for your yes.
Who does the work.
The person you talk to
Learns your business on the first call, sets up your accounts with you, checks everything the AI team makes, and explains the results in plain English.
Drafts ready today
The owned channels, worked from the argument the content desk already had approved. Reads what measurably worked for the competitors it can read, says plainly which platforms publish nothing, and drafts everything for a person to approve.
The small print, in plain English.
What it can do today, and where it stops
Reading the field and drafting: competitor teardowns, share of voice, platform choice, the calendar and every post written for approval. Publishing to an account needs each platform to approve this software first.
Things this desk will never do
- No competitor impressions, reach or saves, on any platform, ever. They are computed for the account owner and exposed only through the owner's own token, so every rival reach figure in this category is an estimate presented as data.
- No median from fewer than twelve posts, and no pattern from fewer than three winners. Either would be one post's luck written up as a playbook.
- No share of voice from one readable account. A share of one is not a share.
- Nothing posted or replied to without a person approving it, at any autonomy level. The account is the client's and a post cannot be recalled.
- No claim to know which platform produced a competitor's leads. Nobody outside that business can see it, and the call-to-action density this desk does measure is trying rather than succeeding.
Every AI agent on this team
Each one does a single job, under your specialist, and each has one thing it will never do.
Reads what the audience actually asks in comments and turns it into subjects
NeverA question counts when more than one person asks it.Drafts replies to comments and messages, and escalates the ones a person must answer
NeverNothing is sent. Every reply is drafted and a person approves it.Chooses reel, carousel, static or long form, from what worked rather than from habit
NeverFour posts in a format is the floor before that format gets a verdict.Writes the first line and the first frame, which decide whether anything else is read
NeverTen hooks before one is chosen. The first is never the best one.Decides which platforms deserve the client's effort and which do not
NeverCompare engagement rate against each platform's own audience, never raw totals.Turns the measured cadence into a calendar the client can actually sustain
NeverCadence comes from the field's measured frequency, not from a round number.Writes the caption or the script, in the client's approved voice
NeverEvery factual claim comes from the fact ledger with its source.Reads competitors' public posts and reports what measurably worked
NeverTwelve posts is the floor for a median. Under it, report the floor rather than a number.The gate. Asks whether anybody would stop scrolling, which the other checks do not
NeverOrdinary is a failure state. A post nobody would stop for is a cost, not a neutral.Measures what the social work actually did, and names what did not work
NeverCompare against the client's own baseline, not against a category average.Finds what is moving in the client's category right now, from readable platforms only
NeverA trend needs the same movement across at least three accounts, not one.Specifies what the asset has to be, so a person or a tool can make it
NeverEvery brief names the first frame or the focal point explicitly.Who this is for
Founders who know they should be posting and never have the time.
What it costs.
- A specialist on your account
- Never a percentage of ad spend
- Everything we make stays yours
Rather do it yourself?
The tools our team uses are open in Thymelab, our do-it-yourself lab, from £249 a month on the Growth plan. You can start free, and book a specialist any time.
Need a hand with the rest?
Tell us about your business.
Thirty minutes with a specialist. You leave with a plan, whether or not you hire us.