Content with an opinion. Finally.
We work out with you what you should be saying, then write it so people read to the end.
AI-powered, overseen by a specialist. Every draft waits for your yes before it goes anywhere.
I know we should be writing things. I never have the time, and I don't know what to say.
Your specialist agrees one clear idea with you on a call. The AI team researches and drafts. You approve.
What you get.
Your big idea
One clear point of view, agreed once, behind everything we write.
Done for youResearch first
We read your business and your rivals before writing a word.
Done for youBriefs that make sense
Every piece planned from real gaps, not a keyword spreadsheet.
Done for youDrafts that pass three edits
Fact check, voice check, and one question: would anyone finish this?
Done for youYour voice, measured
How you actually sound, compared with the pages you compete with.
Done for youOne piece, many uses
Every article turned into posts, emails and snippets.
Drafted for you“Done for you” means we make the change and check it went live. “Drafted for you” means it’s written, checked by your specialist, and waiting for your yes.
Who does the work.
The person you talk to
Learns your business on the first call, sets up your accounts with you, checks everything the AI team makes, and explains the results in plain English.
Drafts ready today
One argument per client, written down, with everything laddering to it. Reads the business, the buyer and the field before a brief exists, and measures tone rather than asserting it.
The small print, in plain English.
What it can do today, and where it stops
Research, the argument, the briefs and the edit gates run with nothing connected. Long-form drafting relays your own model provider key, because this platform holds none of its own.
Things this desk will never do
- No tone verdict on fewer than three readable rival pages. Two is one writer's habit, and asking you to rewrite a site against it would be the expensive kind of wrong.
- No voice ratios under 120 words. Below that the numbers are arithmetic rather than evidence, and the screen says so.
- No point of view nobody could argue with. A thesis with no opposing position is a description.
- No claim in a draft that is not in the fact ledger with the page it came from.
Every AI agent on this team
Each one does a single job, under your specialist, and each has one thing it will never do.
Establishes who the content is for and what they are trying to get done
NeverEvidence for an audience claim comes from queries, analytics or the client's own pages.Reports what the content actually did, including when the answer is nothing
NeverReport flat as flat. A quarter with no movement is a finding.Finds out what the business actually is before anybody writes about it
NeverQuote the page. A claim in your report should be findable on the site.Builds content out of original data nobody else has
NeverState the sample size and the method beside every finding, always.Decides where a piece goes after it is published, which is most of whether it works
NeverPlan distribution before the piece is written, not after it underperforms.Decides the one thing this company is arguing, and makes everything ladder to it
NeverThe point of view must be arguable. If nobody could disagree, it says nothing.Reads the pages you are competing with and measures how they are built
NeverRead the pages. A SERP listing is not a competitor analysis.Judges whether a draft is worth a reader's time, which is a different question from whether it is correct
NeverYour question is whether anyone would finish it, not whether it is accurate.Measures how a company writes and says, with evidence, whether it should change
NeverEvery tone claim carries the client's number and the comparison number.Finds the way into a topic that nobody else took
NeverRead what already exists before claiming an angle is unused.Generates deliberately unreasonable ideas so the reasonable ones have competition
NeverQuantity first. Twenty concepts, then filtering, never the reverse.Writes the title and the first three sentences, which decide whether the rest is read
NeverWrite ten titles before choosing one. The first is never the best.Turns one piece of research into everything it should have been
NeverEach derived asset must stand alone. A teaser that needs the original is not an asset.Who this is for
Founders who need to explain what they do, and be found for it.
What it costs.
- A specialist on your account
- Never a percentage of ad spend
- Everything we make stays yours
Rather do it yourself?
The tools our team uses are open in Thymelab, our do-it-yourself lab, from £249 a month on the Growth plan. You can start free, and book a specialist any time.
Need a hand with the rest?
Tell us about your business.
Thirty minutes with a specialist. You leave with a plan, whether or not you hire us.