Check library · Local and maps
No recent Google Business Profile posts
Why it matters
An inactive profile signals an inactive business to both users and the ranking system.
What to do about it
Post weekly: offers, updates, events.
The engine generates this fix itself using the draft_gbp_post strategy. It arrives in your queue as a complete artefact, because an incomplete fix never reaches the queue, and once you approve it the change is pushed and the page re-fetched to confirm it is live.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- medium
- Impact
- 35% of the weight this category can carry
- Effort
- 20%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Local and maps
Other checks in Local and maps
highBusiness name, address or phone is inconsistentnap_inconsistentneeds a decisionhighAddress and phone are not on the sitenap_missingfix writtenhighGoogle Business Profile is incompletegbp_incompletefix writtenmediumReviews have no responsereviews_unansweredfix writtenmediumNo landing page for this locationmissing_location_pagefix writtenmediumNo LocalBusiness markupno_local_schemafix writtenlowMissing directory citationcitation_missingneeds a decision
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