Check library · Local and maps
Missing directory citation
Why it matters
Citations on authoritative directories reinforce the entity and its NAP.
What to do about it
Claim and complete the listing.
This one is reported rather than applied. It needs a judgement a person has to make, and applying it automatically would be a change to your site that nobody decided on.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- low
- Impact
- 25% of the weight this category can carry
- Effort
- 30%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Local and maps
Other checks in Local and maps
highBusiness name, address or phone is inconsistentnap_inconsistentneeds a decisionhighAddress and phone are not on the sitenap_missingfix writtenhighGoogle Business Profile is incompletegbp_incompletefix writtenmediumNo recent Google Business Profile postsgbp_no_recent_postsfix writtenmediumReviews have no responsereviews_unansweredfix writtenmediumNo landing page for this locationmissing_location_pagefix writtenmediumNo LocalBusiness markupno_local_schemafix written
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