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Check library · Content and on-page

Image without alt text

mediumimage_alt_missingfix written automatically

Why it matters

Alt text is an accessibility requirement and the only way image search understands the file.

What to do about it

Describe the image in plain language, or use an empty alt if it is decorative.

The engine generates this fix itself using the write_alt_text strategy. It arrives in your queue as a complete artefact, because an incomplete fix never reaches the queue, and once you approve it the change is pushed and the page re-fetched to confirm it is live.

How it is weighted

These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.

Severity
medium
Impact
30% of the weight this category can carry
Effort
10%, where 100% is a project rather than a change
Confidence
80% that a hit is a real problem rather than a pattern we misread
Area
Content and on-page

Other checks in Content and on-page

highDuplicate page contentduplicate_contentneeds a decisionhighMissing title tagtitle_missingfix writtenhighThin contentthin_contentneeds a decisionmediumDuplicate title tagduplicate_titlefix writtenmediumMissing meta descriptionmeta_description_missingfix writtenmediumNo H1 headingh1_missingfix writtenmediumPage links to nothing internallyno_internal_links_outfix writtenmediumContent has not been updated in over 18 monthscontent_staleneeds a decision

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