Check library · Content and on-page
Thin content
Why it matters
Too little substance to satisfy the query or to be worth citing.
What to do about it
Expand with specifics, or merge into a stronger page and redirect.
This one is reported rather than applied. It needs a judgement a person has to make, and applying it automatically would be a change to your site that nobody decided on.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- high
- Impact
- 60% of the weight this category can carry
- Effort
- 70%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Content and on-page
Other checks in Content and on-page
highDuplicate page contentduplicate_contentneeds a decisionhighMissing title tagtitle_missingfix writtenmediumDuplicate title tagduplicate_titlefix writtenmediumMissing meta descriptionmeta_description_missingfix writtenmediumNo H1 headingh1_missingfix writtenmediumPage links to nothing internallyno_internal_links_outfix writtenmediumContent has not been updated in over 18 monthscontent_staleneeds a decisionmediumSeveral pages target the same querykeyword_cannibalisationneeds a decision
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