Check library · Content and on-page
Duplicate title tag
Why it matters
Identical titles make pages compete and give searchers no reason to pick one.
What to do about it
Write a distinct title reflecting each page's specific topic.
The engine generates this fix itself using the rewrite_title strategy. It arrives in your queue as a complete artefact, because an incomplete fix never reaches the queue, and once you approve it the change is pushed and the page re-fetched to confirm it is live.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- medium
- Impact
- 40% of the weight this category can carry
- Effort
- 20%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Content and on-page
Other checks in Content and on-page
highDuplicate page contentduplicate_contentneeds a decisionhighMissing title tagtitle_missingfix writtenhighThin contentthin_contentneeds a decisionmediumMissing meta descriptionmeta_description_missingfix writtenmediumNo H1 headingh1_missingfix writtenmediumPage links to nothing internallyno_internal_links_outfix writtenmediumContent has not been updated in over 18 monthscontent_staleneeds a decisionmediumSeveral pages target the same querykeyword_cannibalisationneeds a decision
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