Check library · Content and on-page
No H1 heading
Why it matters
The H1 confirms the page topic to readers, assistive technology and crawlers.
What to do about it
Add one H1 that matches the page's primary topic.
The engine generates this fix itself using the add_h1 strategy. It arrives in your queue as a complete artefact, because an incomplete fix never reaches the queue, and once you approve it the change is pushed and the page re-fetched to confirm it is live.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- medium
- Impact
- 40% of the weight this category can carry
- Effort
- 10%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Content and on-page
Other checks in Content and on-page
highDuplicate page contentduplicate_contentneeds a decisionhighMissing title tagtitle_missingfix writtenhighThin contentthin_contentneeds a decisionmediumDuplicate title tagduplicate_titlefix writtenmediumMissing meta descriptionmeta_description_missingfix writtenmediumPage links to nothing internallyno_internal_links_outfix writtenmediumContent has not been updated in over 18 monthscontent_staleneeds a decisionmediumSeveral pages target the same querykeyword_cannibalisationneeds a decision
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