Check library · Content and on-page
Duplicate page content
Why it matters
Identical content splits signals between URLs and can suppress all of them.
What to do about it
Consolidate to one URL and redirect or canonicalise the rest.
This one is reported rather than applied. It needs a judgement a person has to make, and applying it automatically would be a change to your site that nobody decided on.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- high
- Impact
- 60% of the weight this category can carry
- Effort
- 50%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Content and on-page
Other checks in Content and on-page
highMissing title tagtitle_missingfix writtenhighThin contentthin_contentneeds a decisionmediumDuplicate title tagduplicate_titlefix writtenmediumMissing meta descriptionmeta_description_missingfix writtenmediumNo H1 headingh1_missingfix writtenmediumPage links to nothing internallyno_internal_links_outfix writtenmediumContent has not been updated in over 18 monthscontent_staleneeds a decisionmediumSeveral pages target the same querykeyword_cannibalisationneeds a decision
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