Check library · Structured data
Structured data is missing required properties
Why it matters
Rich results need the required fields; without them the markup is decorative.
What to do about it
Add the properties this type requires.
The engine generates this fix itself using the fix_schema strategy. It arrives in your queue as a complete artefact, because an incomplete fix never reaches the queue, and once you approve it the change is pushed and the page re-fetched to confirm it is live.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- medium
- Impact
- 40% of the weight this category can carry
- Effort
- 20%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Structured data
Other checks in Structured data
highStructured data is invalidschema_invalidfix writtenhighStructured data does not match the visible pageschema_contradicts_pageneeds a decisionmediumNo structured dataschema_missingfix writtenmediumNo Organization or LocalBusiness markup on the homepageno_organization_schemafix writtenlowNo breadcrumb markupno_breadcrumb_schemafix written
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