Check library · Structured data
Structured data does not match the visible page
Why it matters
Markup that describes content a user cannot see is a manual action risk.
What to do about it
Make the markup describe exactly what is on the page.
This one is reported rather than applied. It needs a judgement a person has to make, and applying it automatically would be a change to your site that nobody decided on.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- high
- Impact
- 70% of the weight this category can carry
- Effort
- 30%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Structured data
Other checks in Structured data
highStructured data is invalidschema_invalidfix writtenmediumNo structured dataschema_missingfix writtenmediumStructured data is missing required propertiesschema_missing_requiredfix writtenmediumNo Organization or LocalBusiness markup on the homepageno_organization_schemafix writtenlowNo breadcrumb markupno_breadcrumb_schemafix written
Check your own site for this
The whole catalogue over a real crawl, in about four minutes, in your browser. No account and no card.