Check library · Structured data
No Organization or LocalBusiness markup on the homepage
Why it matters
This is the markup that tells every engine who the brand is.
What to do about it
Add Organization schema with logo, sameAs profiles and contact details.
The engine generates this fix itself using the generate_schema strategy. It arrives in your queue as a complete artefact, because an incomplete fix never reaches the queue, and once you approve it the change is pushed and the page re-fetched to confirm it is live.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- medium
- Impact
- 50% of the weight this category can carry
- Effort
- 20%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Structured data
Other checks in Structured data
highStructured data is invalidschema_invalidfix writtenhighStructured data does not match the visible pageschema_contradicts_pageneeds a decisionmediumNo structured dataschema_missingfix writtenmediumStructured data is missing required propertiesschema_missing_requiredfix writtenlowNo breadcrumb markupno_breadcrumb_schemafix written
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