Check library · Structured data
No breadcrumb markup
Why it matters
Breadcrumbs replace the URL in the result and show where the page sits.
What to do about it
Add BreadcrumbList JSON-LD matching the visible navigation.
The engine generates this fix itself using the generate_schema strategy. It arrives in your queue as a complete artefact, because an incomplete fix never reaches the queue, and once you approve it the change is pushed and the page re-fetched to confirm it is live.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- low
- Impact
- 25% of the weight this category can carry
- Effort
- 20%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Structured data
Other checks in Structured data
highStructured data is invalidschema_invalidfix writtenhighStructured data does not match the visible pageschema_contradicts_pageneeds a decisionmediumNo structured dataschema_missingfix writtenmediumStructured data is missing required propertiesschema_missing_requiredfix writtenmediumNo Organization or LocalBusiness markup on the homepageno_organization_schemafix written
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