Check library · Ecommerce

Product pages carry no review markup

mediumno_product_reviewsneeds a decision

Why it matters

Ratings in the result are the single largest click-through lever in shopping.

What to do about it

Collect reviews and mark them up with AggregateRating.

This one is reported rather than applied. It needs a judgement a person has to make, and applying it automatically would be a change to your site that nobody decided on.

How it is weighted

These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.

Severity
medium
Impact
40% of the weight this category can carry
Effort
40%, where 100% is a project rather than a change
Confidence
80% that a hit is a real problem rather than a pattern we misread
Area
Ecommerce

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