Check library · Ecommerce
Faceted navigation is generating crawlable duplicate URLs
Why it matters
Filter combinations can multiply into millions of near-identical pages.
What to do about it
Canonicalise or block the combinations that have no search demand.
This one is reported rather than applied. It needs a judgement a person has to make, and applying it automatically would be a change to your site that nobody decided on.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- high
- Impact
- 60% of the weight this category can carry
- Effort
- 50%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Ecommerce
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