Check library · Authority and links
Nothing on the site is worth linking to
Why it matters
Outreach fails without an asset: original data, a tool, or a genuine reference.
What to do about it
Publish one original research piece, calculator or reference guide per quarter.
This one is reported rather than applied. It needs a judgement a person has to make, and applying it automatically would be a change to your site that nobody decided on.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- medium
- Impact
- 50% of the weight this category can carry
- Effort
- 80%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Authority and links
Other checks in Authority and links
highToxic backlinks detectedtoxic_backlinksneeds a decisionhighNo backlink data source connectedbacklinks_not_connectedneeds a decisionmediumBacklinks lostlost_backlinksneeds a decisionmediumBrand mentioned without a linkunlinked_mentionneeds a decisionmediumCompetitors have substantially more referring domainsauthority_gapneeds a decision
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