Check library · Authority and links
Backlinks lost
Why it matters
Losing earned links reverses the authority that earned the rankings.
What to do about it
Check whether the page changed or was removed, then ask for reinstatement.
This one is reported rather than applied. It needs a judgement a person has to make, and applying it automatically would be a change to your site that nobody decided on.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- medium
- Impact
- 40% of the weight this category can carry
- Effort
- 40%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Authority and links
Other checks in Authority and links
highToxic backlinks detectedtoxic_backlinksneeds a decisionhighNo backlink data source connectedbacklinks_not_connectedneeds a decisionmediumBrand mentioned without a linkunlinked_mentionneeds a decisionmediumCompetitors have substantially more referring domainsauthority_gapneeds a decisionmediumNothing on the site is worth linking tono_linkable_assetneeds a decision
Check your own site for this
The whole catalogue over a real crawl, in about four minutes, in your browser. No account and no card.