Check library · Technical and crawl
Page is not served over HTTPS
Why it matters
HTTPS is a ranking signal and browsers warn users on insecure pages.
What to do about it
Install a certificate and redirect all HTTP traffic to HTTPS.
This one is reported rather than applied. It needs a judgement a person has to make, and applying it automatically would be a change to your site that nobody decided on.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- critical
- Impact
- 90% of the weight this category can carry
- Effort
- 50%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Technical and crawl
Other checks in Technical and crawl
criticalPage is blocked from indexingpage_noindexneeds a decisioncriticalServer errorpage_5xxneeds a decisioncriticalRedirect loopredirect_loopneeds a decisioncriticalrobots.txt blocks a page that should rankrobots_blocks_importantneeds a decisionhighBroken internal linkpage_404_linkedfix writtenhighNo XML sitemap foundno_sitemapfix writtenhighHTTPS page loads insecure resourcesmixed_contentneeds a decisionhighCanonical points to a different pagecanonical_mismatchneeds a decision
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