Check library · Technical and crawl
Canonical points to a different page
Why it matters
The page is telling search engines to index something else, so it will not rank.
What to do about it
Point the canonical at this URL unless it really is a duplicate.
This one is reported rather than applied. It needs a judgement a person has to make, and applying it automatically would be a change to your site that nobody decided on.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- high
- Impact
- 70% of the weight this category can carry
- Effort
- 20%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Technical and crawl
Other checks in Technical and crawl
criticalPage is blocked from indexingpage_noindexneeds a decisioncriticalServer errorpage_5xxneeds a decisioncriticalRedirect loopredirect_loopneeds a decisioncriticalrobots.txt blocks a page that should rankrobots_blocks_importantneeds a decisioncriticalPage is not served over HTTPSno_httpsneeds a decisionhighBroken internal linkpage_404_linkedfix writtenhighNo XML sitemap foundno_sitemapfix writtenhighHTTPS page loads insecure resourcesmixed_contentneeds a decision
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