Does the engine fix this itself?

No. This one needs a decision a person has to make, so it is reported with the evidence rather than changed automatically.

Check library · Experience and conversion

No clear call to action

mediumno_clear_ctaneeds a decision

Why it matters

Traffic that cannot convert is a cost, not a result.

What to do about it

Add one primary action above the fold that matches the page's intent.

This one is reported rather than applied. It needs a judgement a person has to make, and applying it automatically would be a change to your site that nobody decided on.

How it is weighted

These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.

Severity: medium
Impact: 50% of the weight this category can carry
Effort: 30%, where 100% is a project rather than a change
Confidence: 80% that a hit is a real problem rather than a pattern we misread
Area: Experience and conversion

Other checks in Experience and conversion

highPage format does not match search intentintent_mismatchneeds a decision highPage is not mobile friendlymobile_unfriendlyfix written lowNo Open Graph or Twitter cardno_social_previewfix written

Check your own site for this

The whole catalogue over a real crawl, in about four minutes, in your browser. No account and no card.

See what we would fix this week Back to the library