Check library · Experience and conversion
Page format does not match search intent
Why it matters
A product page cannot win an informational query however well it is optimised.
What to do about it
Match the format the ranking results use, or target a different query.
This one is reported rather than applied. It needs a judgement a person has to make, and applying it automatically would be a change to your site that nobody decided on.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- high
- Impact
- 70% of the weight this category can carry
- Effort
- 60%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- Experience and conversion
Other checks in Experience and conversion
Check your own site for this
The whole catalogue over a real crawl, in about four minutes, in your browser. No account and no card.