Check library · Experience and conversion

Page format does not match search intent

highintent_mismatchneeds a decision

Why it matters

A product page cannot win an informational query however well it is optimised.

What to do about it

Match the format the ranking results use, or target a different query.

This one is reported rather than applied. It needs a judgement a person has to make, and applying it automatically would be a change to your site that nobody decided on.

How it is weighted

These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.

Severity
high
Impact
70% of the weight this category can carry
Effort
60%, where 100% is a project rather than a change
Confidence
80% that a hit is a real problem rather than a pattern we misread
Area
Experience and conversion

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