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Live client Case study, UAE finance

Fintrust: from licence to launch.

A UAE finance broker came to us with a trade licence and an idea. We built the go-to-market around it: who to speak to, how to sound, and where to be found. The site and the profiles are live, and paid ads are the next step.

  • Go-to-market strategy
  • Brand identity
  • Website
  • SEO
  • Social media
  • Content
  • Paid ads: next
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Fintrust's socials, which we worked on:
Client
Fintrust FZE LLC, Ajman, UAE
What they do
An independent financing broker: business accounts, loans, trade finance and cards
Our role
Go-to-market strategy, brand, website, SEO, social media and content
Status
Live. Paid ads are next.

Their problem

No brand, no website and no way to be found.

Fintrust began with a licence and an idea. There was no name anyone had heard of, no website and no social profiles. A business owner searching for a loan or a bank account had nothing to land on.

In finance that gap is bigger than it looks. People hand a broker their bank statements and their trade licence. They do it only after the brand has earned the right to ask.

What we saw in the market

Applicants lose time to the banks.

Brokers all promise the same thing. What frustrates applicants is not a shortage of banks. It is waiting on them, and having documents sent back over a format.

So the position we built is simple: the person who knows the banks and does the chasing. An independent broker, not a bank, said plainly on every page and every post. Everything that followed, from the colours to the first post, was written to carry that.

The goal

Found, trusted, worth a call.

  1. 01

    Be found

    Show up for the searches a business owner makes before applying: the loan, the account, the facility they need.

  2. 02

    Look established on first sight

    A brand and a site that say a real, licensed firm is behind them, before anyone has read a word.

  3. 03

    Be worth calling

    Produce enquiries from businesses that fit, the kind a sales conversation can turn into a client, not clicks that go nowhere.

The plan, step by step

Five moves, in order.

  1. 01Done

    Discover

    The brief, the audience, the competitors, and what a business owner needs to see before they share documents.

  2. 02Done

    Position and brand

    The position above, a name and mark, a colour system and a way of writing that sounds like one firm.

  3. 03Live

    Build the site to be found

    A page for each service, a page for Ajman, FAQs, guides and calculators that answer what businesses search before they apply. Structured data and a sitemap in place.

  4. 04Ongoing

    Show up where buyers look

    Instagram, Facebook and LinkedIn, and a content rhythm built on the problems we found, not on the logo.

The brand

A name with the job in it.

The Fintrust logo mark, a letter f in curly braces
  • Deep blue#141B6B
  • Blue#2A3FEF
  • Mint#4BE3AC
  • Purple#7C4DFF

Fintrust has the whole job in the name: finance and trust. We let the headlines do the same. In the posts, Fin and Trust are picked out in mint, so the name becomes the hook: “Fingers crossed on your loan approval? Trust someone who knows the banks.”

The palette is deep blue for steadiness, with mint and purple for energy, all set in Poppins. It reads as a firm you can hand documents to, not a bank branch.

The content

Posts that name the problem.

Fintrust launch post: It's Official. Fintrust is live.
The launchThe announcement every new brand owes its audience, with the website and a way to get in touch.
Fintrust post: Fingers crossed on your loan approval? Trust someone who knows the banks.
Names the waitThe moment every applicant knows, a loan status stuck on pending, and the person who can move it.
Fintrust post: Banks getting finicky about your documents? Trust us to sort them.
Names the returned documentsThree files sent back for a format, and the offer to fix them. The problem and the service in one picture.

Next

Paid ads, with the groundwork done.

Fintrust ad creative: Your trusted banking and finance partner in the UAE, with its six services

Ads work when there is somewhere credible to send people. Now there is: a site that answers their questions and profiles that show a live firm. Paid search can put Fintrust in front of a business at the moment it types the question. Social ads can reach owners before they search at all.

  1. 01
    Measure first

    Form fills, calls and WhatsApp taps counted as conversions before a dirham is spent.

  2. 02
    Start narrow

    The services with a page and a clear promise, at a budget big enough for the platform to learn from.

  3. 03
    Built paused, approved, then switched on

    Nothing spends until the client says yes.

  4. 04
    Judged by enquiries, not clicks

    Reported as the enquiries that fit, and where each one came from.

Where it stands

Live, visible, ready for ads.

The site is live and built to be found. Three profiles are live, with a content base the ads can lean on. Next comes the first campaign, then the part that matters most: reading the first real enquiries and tightening everything around what they show.

Starting from a licence and an idea?

Thirty minutes with a person. You leave with a plan for who to reach, how to sound and where to start, whether or not you hire us.

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