Social media · against a traditional social agency

Against a traditional social agency

You know you should be posting and never have the time. Both options will plan and write for you; the difference is what the plan is based on, and what it costs.

5 questions below. We win 4 of them and a traditional social agency wins 1. A comparison that gives the other side nothing is read as marketing and discarded, so the losses are on the same table as the wins.

The questionA traditional social agencyThymesnow
What the plan is based onBest practice and the team's instinct, then a calendar filled in.Which of your competitors' posts actually beat their own usual, and what those winners had in common.
Whose voice gets usedA social voice written by the social team, often not the one on your website.The same voice as your website and content, agreed with your specialist once.
What gets reportedReach and impressions, including numbers nobody can actually see for a competitor.Only what the platforms really expose, with anything unmeasured labelled as such.
Replying to comments all dayA community manager reading every reply and knowing when to pick up the phone.Replies are drafted for you to approve. Nobody on our side is watching your comments hour by hour.
Cost£1,200 to £3,000 a month for planning, production, scheduling and community management.A fixed monthly fee agreed on your call. Research and first drafts are done by AI, so the hours go on your business.

The shaded cell is the honest answer to that row, not the one we would prefer.

When a traditional social agency is the right answer.

Three cases where we would tell you to hire them. If one of these is you, the rest of this site is not going to change that and pretending otherwise wastes your quarter.

  • Community management matters most to you, and you want a person watching your comments all day.
  • Your channels run on video, and production is the job rather than the planning.
  • You need posts going out automatically on a platform that has not yet approved our software.

What our social media service actually is

Your specialist picks the right platforms with you. Our AI team studies what works for your competitors and drafts every post.

Read about social media The other comparisons

Ask us the hard questions.

A free call with a specialist. If a traditional agency suits you better, we'll say so.