Paid ads · against a traditional PPC agency

Against a traditional PPC agency

You are ready to pay for customers, and choosing between paying an agency a percentage of your spend or a fixed fee to a person with an AI team behind them.

5 questions below. We win 3 of them and a traditional PPC agency wins 1. A comparison that gives the other side nothing is read as marketing and discarded, so the losses are on the same table as the wins.

The questionA traditional PPC agencyThymesnow
How the fee worksA percentage of spend. Raise the budget and the fee rises, with no extra work needed to earn it.A fixed monthly fee. What you spend on ads is between you and the platform.
Before any money is spentUsually straight to launch, with tracking fixed later if anyone notices.Your tracking is checked first. If a sale can't be measured, we won't spend on it.
Who decides the budgetUsually the agency, inside an agreed ceiling.You. Every campaign is built paused, and no budget change happens without your yes.
What results you're shownWhat each platform claims, often added together, so the total is more sales than you made.Your own sales, with each platform's claim shown separately and never summed.
Video and photo shootsIn-house designers and editors who can shoot and cut new assets every week.We make every ad size from your images and write the copy, but we don't run shoots.

The shaded cell is the honest answer to that row, not the one we would prefer.

When a traditional PPC agency is the right answer.

Three cases where we would tell you to hire them. If one of these is you, the rest of this site is not going to change that and pretending otherwise wastes your quarter.

  • Your spend is large enough that a percentage fee still buys a dedicated team, which is a real thing to want.
  • Creative production, meaning shoots and edited video, is most of the work you need.
  • You need campaigns live on a platform that has not yet approved our software. Each service page says where that stands.

What our paid ads service actually is

Google, Meta, TikTok and more, planned with your specialist and built by our AI team. We won't spend a penny we can't measure.

Read about paid ads The other comparisons

Ask us the hard questions.

A free call with a specialist. If a traditional agency suits you better, we'll say so.