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Content · against a traditional content agency

Against a traditional content agency

You need to explain what you do and be found for it. Both options give you a person; the question is who writes the first draft and what that costs.

5 questions below. We win 3 of them and a traditional content agency wins 1. A comparison that gives the other side nothing is read as marketing and discarded, so the losses are on the same table as the wins.

The questionA traditional content agencyThymesnow
Who agrees what to writeA strategist, in a kick-off workshop, then a calendar for the year.Your specialist, with you, on a call: one clear idea you agree on, and every piece built from it.
Who writes the first draftA freelance writer, often a different one each month.The AI team, from research on you and your competitors, then edited by your specialist before you see it.
How your voice is keptA brand voice document, written once and quietly ignored by the third freelancer.Measured on every draft against how you actually write, and against the pages you compete with.
Interviews and original reportingA journalist-style writer can interview your customers and get the quote that makes the piece.Your specialist can run a customer interview with you, but a dedicated writer does it better.
Cost£2,000 to £5,000 a month for strategy, four to eight pieces and distribution.A fixed monthly fee agreed on your call. The research and first drafts are done by AI, so the hours go on your business.

The shaded cell is the honest answer to that row, not the one we would prefer.

When a traditional content agency is the right answer.

Three cases where we would tell you to hire them. If one of these is you, the rest of this site is not going to change that and pretending otherwise wastes your quarter.

  • Your best content would come from interviewing customers every month, and you want a specialist writer doing it.
  • You need a named expert byline with real credentials, which matters more in some sectors than anything else.
  • The writing is the product, not the marketing for it.

What our content service actually is

We work out with you what you should be saying, then write it so people read to the end.

Read about content The other comparisons

Ask us the hard questions.

A free call with a specialist. If a traditional agency suits you better, we'll say so.

Book a free callSee the dashboard first