Three numbers in, a straight answer out. The maths an agency on commission rarely shows you.
Know your click cost and conversion rate? Add them for a forecast instead of a refusal to give one.
Measured means from your own analytics, not from a platform’s estimate. Leave them blank and this refuses to forecast, which is the correct answer rather than a limitation.
Answers one question an agency will not: can this budget actually buy what you want it to buy. The numbers stay in your browser.
Why 30 a month is the number
Every major platform now bids for you, and a bidding model needs examples to learn from. Meta publishes fifty conversions per ad set per week as the point an ad set leaves learning; Google’s automated bidding wants roughly thirty a month per campaign before it beats a sensible manual bid.
The floor is per platform, not across the account. Split a budget across five networks and each stays below its floor, so all five struggle at once.
Why the forecast refuses
Leave the click cost and conversion rate blank and it won’t project a result. A forecast built on two assumed numbers is a sales document. With both measured from your own account, it shows a range of plus or minus thirty per cent.
Rather have your ads run for you?
Our agency checks your tracking first, builds every campaign paused, and reports your real sales. See the paid ads service.