The brand entity is not defined
Why it matters
Answer engines resolve brands through consistent entity signals, not prose.
What to do about it
Add Organization schema with sameAs links to the profiles that describe you.
The engine generates this fix itself using the generate_schema strategy. It arrives in your queue as a complete artefact, because an incomplete fix never reaches the queue, and once you approve it the change is pushed and the page re-fetched to confirm it is live.
How it is weighted
These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.
- Severity
- medium
- Impact
- 40% of the weight this category can carry
- Effort
- 30%, where 100% is a project rather than a change
- Confidence
- 80% that a hit is a real problem rather than a pattern we misread
- Area
- AI answers (AEO and GEO)
Other checks in AI answers (AEO and GEO)
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