Does the engine fix this itself?

No. This one needs a decision a person has to make, so it is reported with the evidence rather than changed automatically.

Check library · Measurement

No conversion tracking

mediumconversion_tracking_missingneeds a decision

Why it matters

Ranking without conversion data optimises for the wrong thing.

What to do about it

Define and instrument the actions that represent revenue.

This one is reported rather than applied. It needs a judgement a person has to make, and applying it automatically would be a change to your site that nobody decided on.

How it is weighted

These are the values the scoring actually uses, not a description of them. Priority is derived from all three rather than chosen, which is why a high-impact, low-effort finding surfaces above a severe one that would take a quarter to fix.

Severity: medium
Impact: 50% of the weight this category can carry
Effort: 40%, where 100% is a project rather than a change
Confidence: 80% that a hit is a real problem rather than a pattern we misread
Area: Measurement

Other checks in Measurement

highNo analytics tag detectedanalytics_missingneeds a decision highSearch Console is not connectedgsc_not_connectedneeds a decision mediumAnalytics is not connected to the platformga4_not_connectedneeds a decision

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